Corporate Invasion of the Social Web

Posted by David Tucker in UncategorizedAug 1st, 2008 | 2 responses

I recently had some problems with my Internet connection. Actually, I have a LOT of problems. So, one morning after discovering my connection was absent, I ran to the local coffee shop to get some work done. After arriving, I expressed my frustration on Twitter:

Twitter Message

To my surprise, only minutes later I get a response…from Comcast:

This was weird, but in all honesty they helped me out. They were able to schedule someone to come again and look at the problem. I know Comcast has a bad reputation, and this doesn’t eliminate it for me. However, it looks like they are making a step in the right direction.

This does bring up another interesting point: The Social Web Being Used as a Platform for the Enterprise. Steven Webster blogged about a Credit Union that is using Facebook as an optional Platform for it’s online banking application. I think the corporate invasion of the social web is only beginning.




2 Responses to “Corporate Invasion of the Social Web”

  1. John Wilker says:
    August 1, 2008 at 8:05 am

    I think when it’s used for good like that, it’s great. I think the companies that realize their reputation is at stake in these areas (twitter, facebook, forums, etc) and take action to make it better, will emerge stronger than the “we don’t care, you’re just a number and a check every month” companies.

    Hopefully comcast can resist the temptation to spam twitter every 20 minutes with “Get the triple play, it rocks” type crap

  2. David Tucker says:
    August 1, 2008 at 8:10 am

    @John Wilker – Agreed. If corporations begin to use this as a free advertisement platform – there will be a big backlash.

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